Global Certificate in Brand Image and Consumer Behavior
-- ViewingNowThe Global Certificate in Brand Image and Consumer Behavior is a comprehensive course designed to empower professionals with essential skills in branding and consumer psychology. This certification course highlights the importance of a strong brand image and how it influences consumer behavior, thereby enabling learners to make informed decisions that positively impact business growth.
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GBP £ 140
GBP £ 202
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Understanding Brand Image & Equity: This unit will cover the basics of brand image, its importance, and how it contributes to brand equity. It will also discuss the factors that influence brand image.
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Consumer Behavior: This unit will delve into the various factors that influence consumer behavior, including psychological, personal, and social factors. It will also discuss the different stages of the consumer decision-making process.
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Brand Identity and Positioning: This unit will cover the concepts of brand identity and positioning, and how they contribute to a strong brand image. It will also discuss the various tools and techniques used for brand positioning.
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Consumer Perception and Attitude: This unit will explore how consumers perceive and form attitudes towards brands. It will also discuss the factors that influence consumer attitudes and how they can be changed.
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Brand Communication Strategies: This unit will discuss the various communication strategies used to build and maintain brand image. It will also cover the different channels used for brand communication, including traditional and digital media.
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Consumer Research Methods: This unit will introduce various research methods used to understand consumer behavior and brand perception. It will cover both qualitative and quantitative research methods.
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Brand Image Measurement and Evaluation: This unit will discuss the various methods used to measure and evaluate brand image. It will also cover the importance of monitoring brand image over time and making necessary adjustments to branding strategies.
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Building and Managing Brand Equity: This unit will cover the various strategies used to build and manage brand equity. It will also discuss the importance of protecting brand equity and managing brand reputation.
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Global Branding and Cultural Considerations: This unit will explore the challenges and opportunities of global branding. It will also discuss the importance of considering cultural differences when building and managing brand image in a global market.
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