Global Certificate in Mixology & Brand Storytelling
-- ViewingNowThe Global Certificate in Mixology & Brand Storytelling is a comprehensive course designed to empower learners with the essential skills required in the hospitality and beverage industry. This course emphasizes the art of mixology, teaching learners to craft unique and memorable cocktails while maintaining a deep understanding of the craft's history and culture.
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GBP £ 140
GBP £ 202
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โข Fundamentals of Mixology: Introduction to mixology, history of cocktails, bar tools, glassware, and spirits.
โข Mixology Techniques: Shaking, stirring, straining, muddling, layering, and blending techniques.
โข Cocktail Categories: Understanding classic cocktail categories: sours, slings, cobblers, toddies, flips, and fizzes.
โข Recipe Development: Creating original cocktail recipes, flavor pairing, and balancing flavors.
โข Brand Storytelling: Telling the story of a brand, creating brand narratives, and building brand identity.
โข Marketing Strategies: Developing effective marketing strategies for mixology brands, social media marketing, and event planning.
โข Customer Engagement: Building customer relationships, creating brand loyalty, and hosting experiential events.
โข Product Development: Developing new mixology products, from concept to production and launch.
โข Industry Trends: Staying up-to-date with industry trends, sustainable mixology, and low-alcohol cocktails.
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