Executive Development Programme in Search Engine Law & Brand Protection
-- ViewingNowThe Executive Development Programme in Search Engine Law & Brand Protection is a certificate course designed to empower professionals with the necessary skills to protect their brand in the digital landscape. In an era where online presence is paramount, this course is of utmost importance as it equips learners with the knowledge to navigate the complex world of search engine law and brand protection.
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Unit 1: Introduction to Search Engine Law & Brand Protection
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Unit 2: Understanding Intellectual Property Rights (IPR)
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Unit 3: Trademark Law and Domain Name Disputes
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Unit 4: Copyright Law and Digital Millennium Copyright Act (DMCA)
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Unit 5: Search Engine Optimization (SEO) and Legal Implications
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Unit 6: Legal Issues in Search Engine Advertising and Marketing
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Unit 7: Brand Protection Strategies in Social Media
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Unit 8: Monitoring and Enforcing Brand Protection Online
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Unit 9: Case Studies and Real-World Scenarios of Search Engine Law
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Unit 10: Developing a Comprehensive Search Engine Law and Brand Protection Strategy
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