Executive Development Programme in Restaurant Brand Leadership and Innovation
-- ViewingNowThe Executive Development Programme in Restaurant Brand Leadership and Innovation is a certificate course designed to empower professionals in the food service industry. This program emphasizes the importance of innovative strategies in building and leading successful restaurant brands, addressing industry demand for leaders who can drive growth and adapt to changing consumer preferences.
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โข Executive Brand Strategy: Developing a unique and compelling brand proposition, understanding the target audience, and aligning the brand with the overall business strategy. โข Innovation Management: Creating a culture of innovation, identifying opportunities for innovation, and managing the innovation process from ideation to implementation. โข Restaurant Design and Experience: Designing restaurant spaces and experiences that reflect the brand, create a memorable customer experience, and support business goals. โข Digital Marketing and Social Media: Leveraging digital channels and social media to build the brand, engage with customers, and drive sales. โข Financial Management for Brand Leaders: Understanding financial statements, budgeting, forecasting, and using financial data to make informed decisions. โข Leadership Development: Developing leadership skills, including communication, motivation, and delegation, to lead and inspire teams. โข Change Management: Managing change in the organization, including communicating changes, addressing resistance, and ensuring successful implementation. โข Sustainability and Social Responsibility: Incorporating sustainability and social responsibility into the brand and business strategy, including reducing environmental impact, supporting local communities, and promoting ethical practices. โข Customer Experience Management: Understanding customer needs and expectations, measuring customer satisfaction, and using feedback to improve the customer experience.
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