Executive Development Programme in Campaign Measurement for Digital Transformation
-- ViewingNowThe Executive Development Programme in Campaign Measurement for Digital Transformation is a certificate course designed to empower professionals with the skills to navigate the dynamic digital landscape. In an era where businesses are increasingly reliant on digital channels, the ability to measure and optimize campaigns is crucial for success.
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Unit 1: Introduction to Digital Transformation & Campaign Measurement
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Unit 2: Developing a Measurement Strategy for Digital Campaigns
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Unit 3: Key Metrics in Campaign Measurement
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Unit 4: Web Analytics for Digital Campaigns
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Unit 5: Social Media Analytics for Digital Campaigns
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Unit 6: Email Marketing Metrics & Analysis
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Unit 7: Search Engine Marketing (SEM) Metrics & Optimization
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Unit 8: Mobile App Analytics for Digital Campaigns
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Unit 9: Multi-Channel Attribution Modeling
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Unit 10: Leveraging Data Visualization in Campaign Measurement
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