Certificate Ad Fraud Fundamentals
-- ViewingNowCertificate in Ad Fraud Fundamentals: A Comprehensive Course for Tackling Fraudulent Activities in Advertising This certificate course is designed to provide learners with an in-depth understanding of ad fraud, its implications, and prevention strategies. With the rapid growth of the digital advertising industry, ad fraud has become a significant concern for businesses, resulting in multi-billion-dollar losses annually.
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โข Understanding Ad Fraud: Introduction to the concept of ad fraud, its impact on digital advertising, and the importance of learning ad fraud fundamentals. โข Types of Ad Fraud: Detailed exploration of various ad fraud types, such as bot traffic, click spam, domain spoofing, and ad injection. โข Ad Fraud Detection Techniques: Introduction to detection techniques and tools, including statistical analysis, machine learning, and third-party fraud detection platforms. โข Ad Fraud Prevention Strategies: Comprehensive overview of strategies to prevent ad fraud, such as whitelisting, blacklisting, traffic filtering, and partnerships with trusted ad networks. โข Measuring Ad Fraud: Analysis of key performance indicators (KPIs) for detecting and measuring ad fraud, such as click-through rates, conversion rates, and cost per acquisition. โข Anti-Fraud Regulations & Standards: Overview of existing regulations and industry standards to combat ad fraud, including TAG, MRC, and IAB guidelines. โข Case Studies: Real-world examples of ad fraud cases, their financial and reputational impact, and the lessons learned from these incidents. โข Emerging Trends in Ad Fraud: A look at the latest ad fraud trends, such as mobile and video ad fraud, and the challenges they pose for advertisers and publishers.
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