Professional Certificate in Email Marketing: Smart Wellness Systems
-- ViewingNowThe Professional Certificate in Email Marketing: Smart Wellness Systems course is a comprehensive program designed to equip learners with the essential skills required in today's digital marketing landscape. With the growing importance of email marketing in promoting products and services, this course focuses on developing smart wellness systems that enable businesses to connect with their customers effectively.
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, including the importance of email lists, types of email campaigns, and email marketing best practices.
โข Building an Email List: Learning strategies for building a high-quality email list, including opt-in forms, lead magnets, and list segmentation.
โข Email Design and Content Creation: Creating visually appealing and engaging emails, with a focus on copywriting, design principles, and mobile optimization.
โข Email Automation: Setting up automated email campaigns, including welcome sequences, abandoned cart emails, and post-purchase follow-ups.
โข Email Deliverability: Understanding how to improve email deliverability, including managing bounces, spam complaints, and list hygiene.
โข Analytics and Reporting: Measuring the success of email marketing campaigns, including open rates, click-through rates, and conversion rates.
โข Legal and Ethical Considerations: Complying with email marketing laws and regulations, including CAN-SPAM, GDPR, and CASL.
โข Integrating Email Marketing with CRM and Marketing Automation Platforms: Connecting email marketing with CRM and marketing automation platforms to streamline workflows and improve customer engagement.
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