Global Certificate in Transcreation: The Power of Global Storytelling
-- ViewingNowThe Global Certificate in Transcreation: The Power of Global Storytelling course is a comprehensive program designed to meet the growing industry demand for transcreation professionals. This course emphasizes the importance of culturally adapting marketing content while preserving the original message's intent, tone, and style.
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โข Unit 1: Introduction to Transcreation – Understanding the basics of transcreation, its importance, and how it differs from translation.
โข Unit 2: Cultural Context – Exploring cultural nuances, sensitivity, and research techniques for various global markets.
โข Unit 3: Linguistic Adaptation – Mastering the art of adapting content to different languages while maintaining the original message's tone and style.
โข Unit 4: Transcreation Best Practices – Implementing industry-standard best practices to ensure high-quality transcreation output.
โข Unit 5: Brand Voice & Storytelling in Transcreation – Maintaining brand consistency and powerful storytelling in global marketing campaigns.
โข Unit 6: Transcreation Process & Workflow – Learning efficient processes, tools, and workflows for successful transcreation projects.
โข Unit 7: Legal & Compliance Considerations in Transcreation – Adhering to legal requirements and industry-specific regulations for global markets.
โข Unit 8: Transcreation for Different Media – Adapting content for various media platforms, such as websites, social media, and print.
โข Unit 9: Case Studies & Success Stories – Analyzing real-world examples of successful transcreation projects and their impact on global marketing campaigns.
โข Unit 10: Future Trends in Transcreation – Anticipating and preparing for emerging trends in the transcreation industry and global marketing.
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