Global Certificate Ad Fraud Prevention
-- ViewingNowThe Global Certificate in Ad Fraud Prevention course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital advertising industry. This course highlights the importance of understanding and combating ad fraud to protect marketing investments and ensure the integrity of digital advertising platforms.
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Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Ad Fraud Detection: Understanding the fundamentals of ad fraud, its impact on digital advertising, and different types of ad fraud.
โข Data Analysis for Ad Fraud Prevention: Identifying patterns in data to detect and prevent ad fraud, including data mining and statistical analysis techniques.
โข Machine Learning for Ad Fraud: Utilizing machine learning algorithms to detect and prevent ad fraud automatically, including supervised and unsupervised learning methods.
โข Fraudulent Traffic Detection: Identifying and preventing fraudulent traffic, including bots, click farms, and other sources of invalid traffic.
โข Mobile Ad Fraud: Understanding the unique challenges and solutions for mobile ad fraud, including device manipulation and app-install fraud.
โข Ad Fraud Prevention Strategies: Developing effective strategies for preventing ad fraud, including proactive and reactive measures.
โข Fraud Detection Tools and Technologies: Utilizing advanced tools and technologies for ad fraud detection and prevention, including fraud detection software and fraud intelligence platforms.
โข Compliance and Regulations: Understanding the legal and regulatory landscape for ad fraud, including industry standards and best practices.
โข Performance Monitoring and Reporting: Monitoring and reporting on ad fraud detection and prevention efforts, including key performance indicators (KPIs) and metrics.
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