Certificate in Website Data: Interpreting Web Analytics
-- ViewingNowThe Certificate in Website Data: Interpreting Web Analytics is a comprehensive course designed to empower learners with the essential skills to interpret and analyze website data. In today's digital age, understanding website data is critical to making informed decisions that drive business success.
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GBP £ 140
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โข Unit 1: Introduction to Website Data – Understanding the importance of collecting and analyzing website data to make informed decisions and optimize website performance.
โข Unit 2: Web Analytics Basics – Learning the fundamental concepts and terminology used in web analytics, including metrics, dimensions, and KPIs.
โข Unit 3: Google Analytics Setup & Configuration – Setting up and configuring a Google Analytics account, implementing tracking codes, and understanding data collection methods.
โข Unit 4: Data Analysis Techniques – Analyzing website data using various techniques, such as segmentation, cohort analysis, and funnel visualization.
โข Unit 5: Conversion Rate Optimization (CRO) – Understanding the principles of CRO, including A/B testing, multivariate testing, and user experience (UX) optimization.
โข Unit 6: Attribution Modeling – Learning about different attribution models and how to use them to understand the customer journey and allocate credit to marketing channels.
โข Unit 7: Data Visualization – Creating clear and effective visualizations of website data to communicate insights and recommendations to stakeholders.
โข Unit 8: Data Privacy & Security – Understanding the legal and ethical considerations of collecting and using website data, including data privacy laws and best practices for data security.
โข Unit 9: Advanced Web Analytics – Exploring advanced web analytics techniques, such as predictive analytics, machine learning, and data mining.
โข Unit 10: Integrating Web Analytics with Business Strategy – Aligning web analytics data and insights with overall business strategy, setting goals and KPIs, and measuring success.
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