Masterclass Certificate Ad Fraud for Chief Marketing Officers
-- ViewingNowThe Masterclass Certificate in Ad Fraud for Chief Marketing Officers is a timely and crucial course that addresses the growing issue of ad fraud in the industry. With an estimated $51 million lost to fraud every day, it is essential for marketing leaders to understand and combat this threat.
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โข Ad Fraud Detection: Understanding the basics of ad fraud and its impact on marketing efforts. This unit will cover the latest ad fraud trends and techniques used by fraudsters, and how to detect them. โข Ad Fraud Prevention: Strategies to prevent ad fraud and protect marketing budgets. This unit will discuss various ad fraud prevention tools and techniques, and how to implement them effectively. โข Ad Fraud Metrics: Identifying and tracking key ad fraud metrics to measure the effectiveness of ad fraud prevention efforts. This unit will cover metrics such as click-through rates, conversion rates, and cost per acquisition. โข Ad Fraud Impact Analysis: Analyzing the impact of ad fraud on marketing campaigns and budgets. This unit will discuss how to quantify the cost of ad fraud and its impact on marketing KPIs. โข Ad Fraud Mitigation: Developing a comprehensive ad fraud mitigation strategy to minimize the impact of ad fraud on marketing campaigns. This unit will cover how to create a cross-functional team to address ad fraud, and how to communicate the importance of ad fraud prevention to stakeholders. โข Ad Fraud Compliance: Ensuring compliance with ad fraud regulations and industry standards. This unit will cover the latest regulatory requirements and best practices for ad fraud compliance.
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