Executive Development Programme in Mastering Event Crisis Communication
-- ViewingNowThe Executive Development Programme in Mastering Event Crisis Communication is a certificate course designed to empower professionals with the essential skills to manage and communicate effectively during crises. In an era where reputations can be tarnished in an instant, this program is more important than ever.
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โข Crisis Communication Fundamentals: Understanding the basics of crisis communication, its importance, and the role of an executive in managing crisis communication for events.
โข Crisis Preparedness: Developing a crisis communication plan, identifying potential crises, and preparing for effective crisis management.
โข Crisis Detection and Evaluation: Identifying and evaluating crises, assessing their impact, and determining the appropriate course of action.
โข Message Development: Creating effective and appropriate messages for various stakeholders, including the media, attendees, and sponsors.
โข Media Relations: Building relationships with the media, managing media inquiries, and conducting effective media interviews during a crisis.
โข Social Media Management: Utilizing social media for crisis communication, monitoring social media channels, and responding to online criticism.
โข Stakeholder Communication: Communicating with various stakeholders, including attendees, sponsors, and vendors, during a crisis.
โข Internal Communication: Communicating with employees, volunteers, and other internal stakeholders during a crisis.
โข Crisis Recovery: Rebuilding reputation and trust after a crisis, evaluating the effectiveness of crisis communication efforts, and implementing improvements for future events.
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