Executive Development Programme in Campaign Measurement for Managers
-- ViewingNowThe Executive Development Programme in Campaign Measurement for Managers is a certificate course designed to empower managers with the necessary skills to measure and optimize marketing campaigns effectively. In today's data-driven world, the ability to assess campaign performance is crucial for career advancement and organizational success.
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Unit 1: Introduction to Campaign Measurement
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Unit 2: Key Performance Indicators (KPIs) for Campaign Success
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Unit 3: Data Collection Methods for Campaign Measurement
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Unit 4: Data Analysis Techniques for Campaign Insights
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Unit 5: Setting up and Tracking Campaign Goals
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Unit 6: Multi-Channel Campaign Measurement
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Unit 7: Attribution Models in Campaign Measurement
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Unit 8: Campaign Measurement Tools and Software
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Unit 9: Communicating Campaign Measurement Results
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Unit 10: Continuous Improvement in Campaign Measurement
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