Professional Certificate in Content Strategy for High Growth
-- ViewingNowThe Professional Certificate in Content Strategy for High Growth is a comprehensive course that equips learners with the essential skills needed to thrive in today's digital economy. In this course, you will learn the principles of content strategy, how to create compelling content, and how to measure its effectiveness.
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• Content Strategy Fundamentals
• Audience Research and Analysis
• Brand Voice and Messaging
• SEO for Content Strategy – search engine optimization
• Content Planning and Workflow
• Content Creation and Curation – user-generated content
• Content Distribution and Promotion – social media, email marketing
• Content Performance Metrics and Analytics – key performance indicators, data analysis
• Content Strategy for High Growth: Scaling and Optimization
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