Advanced Certificate in SEO Audit for Local SEO
-- ViewingNowThe Advanced Certificate in SEO Audit for Local SEO is a comprehensive course designed to equip learners with the essential skills required for career advancement in digital marketing. This certificate course focuses on the importance of search engine optimization (SEO) audits for local SEO, a critical aspect of any successful local marketing strategy.
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โข Local SEO Fundamentals: Understanding the basics of local SEO, its importance, and how it differs from traditional SEO. โข Google My Business Optimization: Setting up, verifying, and optimizing a Google My Business listing for improved local visibility. โข Local Citations & NAP Consistency: Building and managing local citations, ensuring NAP (Name, Address, Phone number) consistency across all online platforms. โข Keyword Research for Local SEO: Conducting comprehensive keyword research focused on local search intent and relevance. โข On-page SEO for Local Businesses: Implementing on-page optimization techniques tailored for local SEO, including title tags, meta descriptions, and content creation. โข Link Building for Local SEO: Strategies to acquire high-quality backlinks to improve local search rankings. โข Technical SEO for Local Sites: Ensuring a technically sound website, including mobile-friendliness, site speed, and structured data implementation. โข Local SEO Analytics & Reporting: Tracking, analyzing, and reporting local SEO performance using various tools and platforms. โข Reviews & Ratings Management: Monitoring and managing online reviews and ratings to enhance local reputation and search rankings.
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