Professional Certificate in eCommerce Product Management
-- ViewingNowThe Professional Certificate in eCommerce Product Management is a crucial course designed to equip learners with the necessary skills to thrive in the rapidly growing eCommerce industry. This program is essential for individuals seeking to understand the product development lifecycle, from conception to launch, in the digital commerce space.
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โข Product Strategy: Developing a clear and effective product strategy is crucial for eCommerce success. This unit covers market research, defining target audiences, and setting product goals. โข Product Development: This unit focuses on the process of creating and improving eCommerce products, from ideation and prototyping to testing and launch. โข User Experience (UX) Design: A strong understanding of UX design principles is essential for eCommerce product managers. This unit covers user research, information architecture, and interaction design. โข Data Analysis: Making data-driven decisions is key in eCommerce product management. This unit covers data collection, analysis, and visualization techniques. โข Go-to-Market Strategy: Successfully launching a new product or feature requires a well-planned go-to-market strategy. This unit covers positioning, messaging, and launch planning. โข E-commerce Platforms: This unit covers the technical aspects of eCommerce product management, including platform selection, implementation, and management. โข Search Engine Optimization (SEO): Optimizing product listings for search engines is crucial for eCommerce success. This unit covers on-page and off-page optimization techniques. โข Conversion Rate Optimization (CRO): This unit covers strategies for improving the percentage of website visitors who complete a desired action, such as making a purchase. โข Performance Marketing: This unit covers paid advertising strategies for eCommerce, including search ads, display ads, and social media ads.
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