Certificate in Content Strategy for Nonprofit Websites
-- ViewingNowThe Certificate in Content Strategy for Nonprofit Websites is a comprehensive course designed to equip learners with essential skills for creating effective content strategies in the nonprofit sector. This course highlights the importance of storytelling, user experience, and data analysis in engaging and growing online audiences.
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GBP £ 140
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โข Content Audit and Analysis: Understanding the current state of the nonprofit's website content, performing a content audit, and analyzing the results to identify areas for improvement.
โข User-Centered Content Strategy: Developing a content strategy that puts the needs and preferences of the target audience at the forefront, ensuring that the content is accessible, engaging, and useful.
โข Content Planning and Governance: Establishing a content calendar, defining roles and responsibilities, and implementing a content governance framework to ensure consistent and high-quality content over time.
โข Search Engine Optimization (SEO): Optimizing the nonprofit's website content for search engines, including keyword research, on-page optimization, and link building strategies.
โข Content Creation and Editing: Creating and editing high-quality, engaging, and informative content that aligns with the nonprofit's mission and goals, and resonates with the target audience.
โข Content Promotion and Distribution: Developing a content promotion and distribution plan that leverages social media, email marketing, and other channels to reach and engage the target audience.
โข Content Measurement and Analytics: Measuring the effectiveness of the nonprofit's content strategy using analytics tools, tracking key performance indicators (KPIs), and adjusting the strategy as needed based on the data.
โข Content Accessibility and Inclusivity: Ensuring that the nonprofit's website content is accessible and inclusive to all users, including those with disabilities and those from diverse backgrounds.
โข Content Management Systems (CMS): Learning how to use a CMS to manage and publish website content, including best practices for content organization, tagging, and metadata.
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