Masterclass Certificate in Essential Website Strategies
-- ViewingNowThe Masterclass Certificate in Essential Website Strategies is a comprehensive course designed to empower learners with the latest website strategies critical for career advancement. In today's digital age, having a strong online presence is vital for businesses and professionals alike.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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• User Experience (UX) Design: This unit will cover the importance of user-centered design, including usability, accessibility, and visual aesthetics. Students will learn how to create wireframes, prototypes, and conduct user testing.
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• Search Engine Optimization (SEO): This unit will focus on optimizing websites for search engines, including keyword research, on-page optimization, link building, and technical SEO. Students will understand how to improve their website's visibility on search engine results pages (SERPs).
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• Content Strategy: This unit will cover the development and execution of a content strategy, including content creation, curation, distribution, and measurement. Students will learn how to create compelling content that resonates with their target audience and drives engagement.
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• Conversion Rate Optimization (CRO): This unit will focus on optimizing websites for conversions, including landing page optimization, A/B testing, and lead generation strategies. Students will learn how to convert website visitors into leads and customers.
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• Social Media Marketing: This unit will cover the use of social media platforms for marketing, including organic and paid social media strategies, social media listening, and community management. Students will learn how to build a social media presence and engage with their audience.
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• Email Marketing: This unit will focus on email marketing strategies, including list building, segmentation, automation, and personalization. Students will learn how to create effective email campaigns that drive engagement and conversions.
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• Analytics and Data Analysis: This unit will cover the use of analytics tools for measuring website performance, including Google Analytics, Google Tag Manager, and data visualization tools. Students will learn how to analyze data and make data-driven decisions.
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• Website Development: This unit will cover the technical aspects of website development, including HTML, CSS, JavaScript, and content management systems (CMS). Students will learn how to build and maintain a website that is optimized for performance and security.
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