Global Certificate in Brand Licensing Strategies
-- ViewingNowThe Global Certificate in Brand Licensing Strategies is a comprehensive course that equips learners with essential skills for career advancement in licensing and marketing industries. This certification program, offered by leading industry experts, covers critical aspects of brand licensing strategies, including brand evaluation, deal structure, and royalty rates.
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โข Brand Licensing Fundamentals: Understanding the basics of brand licensing, its benefits, and potential challenges.
โข Licensee Selection and Management: Identifying and evaluating potential licensees, negotiating contracts, and managing relationships.
โข Legal Aspects of Brand Licensing: Exploring the legal framework of brand licensing, including intellectual property rights, trademark law, and contract law.
โข Financial Management in Brand Licensing: Managing financial aspects, including royalty rates, payment structures, and financial reporting.
โข Brand Protection and Anti-Counterfeiting Strategies: Implementing measures to protect the brand from infringement and counterfeiting.
โข Global Brand Licensing Trends: Examining current trends and best practices in global brand licensing.
โข Brand Licensing in Specific Industries: Exploring industry-specific considerations for brand licensing in sectors such as fashion, entertainment, and sports.
โข Digital Brand Licensing: Understanding the unique aspects of licensing in the digital space, including social media and e-commerce.
โข Measurement and Evaluation of Brand Licensing Programs: Evaluating the success of brand licensing programs through performance metrics and key performance indicators (KPIs).
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