Professional Certificate in Brand Perception and Reputation Management
-- ViewingNowThe Professional Certificate in Brand Perception and Reputation Management is a comprehensive course that equips learners with essential skills to shape and manage brand perception in today's complex business landscape. This program emphasizes the importance of building, maintaining, and recovering brand reputation, enabling professionals to drive growth and protect organizational value.
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Unit 1: Introduction to Brand Perception and Reputation Management
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Unit 2: Building Strong Brands: Foundational Concepts
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Unit 3: Understanding Brand Perception: The Customer Perspective
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Unit 4: Factors Influencing Brand Perception: Internal and External
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Unit 5: Strategies for Improving Brand Perception
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Unit 6: Measuring Brand Perception: Tools and Techniques
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Unit 7: Reputation Management: Foundational Concepts
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Unit 8: Building and Protecting Brand Reputation: Best Practices
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Unit 9: Reputation Management in Crisis Situations
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Unit 10: Monitoring and Measuring Brand Reputation
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