Professional Certificate in Brand Protection & Strategic Planning
-- ViewingNowThe Professional Certificate in Brand Protection & Strategic Planning is a comprehensive course designed to equip learners with essential skills to safeguard and enhance brand value in today's complex business environment. This program highlights the importance of brand protection, addressing critical issues such as intellectual property rights, anti-counterfeiting strategies, and online brand protection.
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GBP £ 140
GBP £ 202
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โข Introduction to Brand Protection: Understanding the importance of brand protection, common threats, and the role of strategic planning.
โข Intellectual Property Rights: Copyrights, patents, trademarks, and trade secrets in brand protection.
โข Online Brand Protection: Domain name management, social media monitoring, and combating cybersquatting.
โข Offline Brand Protection: Counterfeit goods, unauthorized merchandising, and supply chain management.
โข Brand Protection Strategy Development: Conducting risk assessments, setting goals, and creating a comprehensive brand protection strategy.
โข Monitoring & Enforcement: Implementing monitoring systems, handling infringements, and enforcing brand protection policies.
โข Stakeholder Collaboration: Building relationships with internal teams, external partners, and law enforcement agencies.
โข Legal Considerations: Understanding laws, regulations, and industry standards related to brand protection.
โข Case Studies & Best Practices: Examining successful brand protection strategies and applying them to real-world scenarios.
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