Global Certificate in Campaign Measurement for Agencies
-- ViewingNowThe Global Certificate in Campaign Measurement for Agencies course is a comprehensive program designed to meet the growing industry demand for data-driven marketing strategies. This course emphasizes the importance of measuring and analyzing campaign performance, providing learners with essential skills to drive successful campaigns and maximize client results.
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โข Campaign Metrics Basics: Understanding KPIs, data analysis, and performance measurement
โข Web Analytics Tools: Google Analytics, Adobe Analytics, and other campaign tracking tools
โข Social Media Analytics: Measuring engagement, reach, and conversion on social media platforms
โข Email Marketing Metrics: Open rates, click-through rates, and conversion tracking
โข Search Engine Marketing Metrics: Cost-per-click, click-through rates, and quality score
โข Display Advertising Metrics: Impressions, click-through rates, and conversion tracking
โข Attribution Modeling: Multi-channel attribution, last-click attribution, and position-based attribution
โข Data Visualization: Creating charts, graphs, and dashboards to present campaign data
โข Data-Driven Decision Making: Using data to inform campaign strategy and tactics
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