Executive Development Programme in Brand Protection & Resilience
-- ViewingNowThe Executive Development Programme in Brand Protection & Resilience is a certificate course designed to empower professionals with the necessary skills to combat brand abuse and protect intellectual property. In an era where businesses face increasing challenges in maintaining brand integrity, this programme is of paramount importance.
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โข Brand Protection Fundamentals: Understanding the importance of brand protection, common threats, and the impact of intellectual property infringement.
โข Intellectual Property Rights: Overview of patents, trademarks, copyrights, and trade secrets, including creation, registration, and enforcement processes.
โข Online Brand Protection Strategies: Managing online risks, combating cybersquatting, typo-squatting, and combating counterfeits on e-commerce platforms.
โข Anti-Counterfeiting Techniques: Utilizing product security features, supply chain controls, and forensic tracking technologies to prevent counterfeiting.
โข Monitoring & Enforcement: Implementing monitoring systems, investigative techniques, and effective enforcement strategies.
โข Building a Resilient Brand: Developing a crisis management plan, enhancing brand reputation, and fostering customer trust.
โข Legal & Regulatory Compliance: Adhering to local and international laws, regulations, and industry best practices.
โข Stakeholder Engagement: Collaborating with internal teams, external partners, and law enforcement agencies for effective brand protection.
โข Measurement & Evaluation: Quantifying the effectiveness of brand protection efforts and continuously improving strategies based on data-driven insights.
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