Global Certificate in Google Analytics for the Hospitality Sector
-- ViewingNowThe Global Certificate in Google Analytics for the Hospitality Sector is a comprehensive course designed to equip learners with the essential skills to analyze and optimize digital performance in the hospitality industry. This certification course highlights the importance of data-driven decision-making and covers advanced Google Analytics techniques, industry-specific trends, and best practices.
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โข Google Analytics Fundamentals: Introduction to Google Analytics, Google Analytics interface, understanding key terminologies, and setting up Google Analytics account.
โข Implementing Google Analytics: Understanding tracking code, setting up property and view, configuring basic settings, and implementing Google Analytics on hospitality websites.
โข Data Collection & Processing: Understanding data collection, processing, and reporting, data quality, and data accuracy in Google Analytics.
โข Google Analytics Reports: Understanding standard reports, custom reports, and real-time reports, and how to interpret and analyze data in Google Analytics.
โข Website Traffic Analysis: Understanding and analyzing website traffic sources, audience behavior, and conversions in Google Analytics.
โข Conversion Tracking & Goals: Understanding and setting up conversion tracking and goals, and analyzing conversion data in Google Analytics.
โข Google Analytics for Hospitality: Understanding the unique requirements of the hospitality sector, and how to use Google Analytics to measure and optimize hospitality businesses.
โข Advanced Google Analytics: Advanced features of Google Analytics, including audience remarketing, custom dimensions, and data import.
โข Google Analytics & Data Visualization: Creating and sharing custom dashboards and reports, using data visualization tools, and interpreting data visualizations in Google Analytics.
โข Google Analytics & SEO: Understanding the relationship between Google Analytics and search engine optimization (SEO), and how to use Google Analytics to optimize website content for search engines.
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