Professional Certificate in Online Store Data: Mastering the Metrics
-- ViewingNowThe Professional Certificate in Online Store Data: Mastering the Metrics is a comprehensive course that equips learners with essential skills to excel in the data-driven world of e-commerce. This program highlights the importance of data analysis in online businesses, addressing industry demand for professionals who can interpret and utilize data to optimize customer experiences and drive growth.
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โข Unit 1: Introduction to Online Store Data
โข Unit 2: Understanding Key Metrics in E-commerce
โข Unit 3: Traffic Analysis: Sessions, Users, and Pageviews
โข Unit 4: Conversion Rate: Defining and Improving
โข Unit 5: Average Order Value: Strategies to Boost
โข Unit 6: Customer Lifetime Value: Importance and Calculation
โข Unit 7: Cart Abandonment Rate: Causes and Solutions
โข Unit 8: Retention Rate: Keeping Customers Engaged
โข Unit 9: Churn Rate: Identifying and Reducing
โข Unit 10: Net Promoter Score: Measuring Customer Loyalty
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