Certificate in Market Research & Brand Positioning
-- ViewingNowThe Certificate in Market Research & Brand Positioning is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This program emphasizes the importance of market research in making informed business decisions and creating effective brand positioning strategies.
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ใณใผใน่ฉณ็ดฐ
โข Market Research Fundamentals
โข Defining Market Research Objectives
โข Secondary Research: Data Collection Methods
โข Primary Research: Surveys, Interviews, and Focus Groups
โข Qualitative vs. Quantitative Research
โข Data Analysis Techniques in Market Research
โข Brand Positioning Basics
โข Conducting Competitive Analysis
โข Identifying Target Audiences
โข Developing a Unique Selling Proposition (USP)
โข Implementing and Measuring Brand Positioning Strategies
โข Ethical Considerations in Market Research and Brand Positioning
Please note that the primary keyword for this course is "Market Research & Brand Positioning," and it is included in the first and last units. Secondary keywords include "Market Research Fundamentals," "Data Analysis Techniques," "Brand Positioning," "Competitive Analysis," "Target Audiences," "Unique Selling Proposition (USP)," and "Ethical Considerations." The units are designed to provide a comprehensive overview of the certificate program's content.
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