Global Certificate in Integrated Campaign Measurement
-- ViewingNowThe Global Certificate in Integrated Campaign Measurement is a comprehensive course designed to meet the growing industry demand for data-driven marketing professionals. This certificate course emphasizes the importance of measuring and optimizing marketing campaigns across multiple channels, a critical skill in today's digital age.
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โข Unit 1: Introduction to Integrated Campaign Measurement
โข Unit 2: Establishing Measurement Frameworks and KPIs
โข Unit 3: Data Collection Methods in Campaign Measurement
โข Unit 4: Multi-Channel Analytics and Cross-Platform Tracking
โข Unit 5: Attribution Models and Data-Driven Decision Making
โข Unit 6: Performance Metrics for Paid, Owned, and Earned Media
โข Unit 7: Measuring and Optimizing Content Engagement and Consumption
โข Unit 8: Data Visualization and Reporting for Stakeholders
โข Unit 9: Privacy Compliance and Ethical Data Considerations
โข Unit 10: Continuous Improvement and Future Trends in Integrated Campaign Measurement
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