Global Certificate in E-commerce Marketing
-- ViewingNowThe Global Certificate in E-commerce Marketing is a comprehensive course designed to empower learners with the latest digital marketing strategies for online businesses. This certification emphasizes the importance of understanding consumer behavior, data analysis, and digital tools to drive e-commerce success.
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GBP £ 140
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โข E-commerce Marketing Fundamentals: Understanding the basics of e-commerce marketing, including its importance, benefits, and challenges.
โข Digital Marketing Strategy: Creating a comprehensive digital marketing strategy for e-commerce businesses, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
โข Email Marketing: Learning how to use email marketing to engage customers and drive sales, including best practices for email campaigns and automation.
โข Content Marketing: Understanding the role of content marketing in e-commerce, including how to create a content strategy, develop high-quality content, and measure its impact.
โข Social Media Marketing: Learning how to use social media platforms to drive traffic and sales for e-commerce businesses, including organic and paid social media strategies.
โข Search Engine Marketing: Understanding how to optimize e-commerce websites for search engines, including keyword research, on-page optimization, and link building.
โข User Experience (UX) Design: Learning how to create a user-friendly e-commerce website that encourages customers to make purchases, including best practices for website design, navigation, and checkout.
โข Analytics and Data Analysis: Understanding how to use analytics tools to measure the success of e-commerce marketing campaigns, including Google Analytics, and how to interpret and act on the data.
โข Mobile Marketing: Learning how to optimize e-commerce marketing strategies for mobile devices, including mobile-friendly website design, mobile advertising, and SMS marketing.
Note: The units listed above are just a sample of the essential topics that could be covered in a Global Certificate in E-commerce Marketing program. The actual units may vary depending on the specific program and its learning objectives.
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