Global Certificate in Ad Tech & Data Visualization

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The Global Certificate in Ad Tech & Data Visualization is a comprehensive course designed to meet the growing industry demand for professionals with expertise in digital advertising and data visualization. This certificate program equips learners with essential skills required to thrive in today's data-driven advertising landscape.

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ร€ propos de ce cours

By enrolling in this course, learners gain a deep understanding of Ad Tech, programmatic advertising, and data visualization techniques, which are crucial for data-driven decision-making in various industries. The curriculum covers essential topics, including data storytelling, data visualization tools, and advertising technology platforms, enabling learners to create compelling visualizations and leverage Ad Tech to optimize campaigns. Upon completion, learners will have a competitive edge in the job market and be prepared for roles such as Ad Tech Specialist, Data Visualization Analyst, or Digital Marketing Manager. This course is an excellent opportunity for career advancement, providing learners with the skills and knowledge needed to succeed in a rapidly evolving field.

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Dรฉtails du cours

โ€ข Ad Tech Fundamentals: Understanding Ad Tech Ecosystem, Programmatic Advertising, Ad Exchanges, Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), Ad Networks, Ad Servers
โ€ข Data Visualization Basics: Data Visualization Techniques, Data Storytelling, Chart Choices, Design Principles, Color Theory
โ€ข Data Analysis for Ad Tech: Data-Driven Decision Making, Metrics and KPIs, Attribution Modeling, A/B Testing
โ€ข Data Handling & Privacy: Data Security, Data Quality, Data Ethics, GDPR, CCPA, Privacy Shield
โ€ข Advanced Ad Tech Concepts: Real-Time Bidding (RTB), Header Bidding, Ad Fraud, Viewability, Brand Safety
โ€ข Data Visualization Tools: Tableau, Power BI, Data Studio, Looker, R Shiny
โ€ข Data Visualization Best Practices: Interactive Visualizations, Dashboard Design, Mobile-Optimized Visualizations
โ€ข Ad Tech & Data Visualization Case Studies: Real-World Examples, Success Stories, Lessons Learned
โ€ข Future Trends in Ad Tech & Data Visualization: Machine Learning in Ad Tech, AI-Powered Visualizations, Personalization, Augmented Reality (AR), Virtual Reality (VR)

Parcours professionnel

The Global Certificate in Ad Tech & Data Visualization is designed to equip professionals with the latest skills and knowledge in advertising technology and data visualization. This section showcases the demand for various roles related to Ad Tech and Data Visualization in the UK using a 3D pie chart. The data visualization highlights the percentage of professionals employed in the following roles: Data Scientist, Data Analyst, Marketing Analytics Manager, Business Intelligence Developer, Ad Tech Specialist, Data Visualization Engineer, and Data Engineer. The primary colors used for each slice add a visual appeal and make it easier to identify the different roles. The chart's responsive design ensures that it adapts to all screen sizes, making it accessible on various devices. The transparent background and lack of added background color make the chart blend seamlessly with the surrounding content. In conclusion, the 3D pie chart provides a clear and engaging visualization of the job market trends in the Ad Tech and Data Visualization industry in the UK. By understanding the demand for these roles, professionals can make informed decisions about their career paths and invest in the necessary skills for success.

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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GLOBAL CERTIFICATE IN AD TECH & DATA VISUALIZATION
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London School of International Business (LSIB)
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05 May 2025
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