Professional Certificate in Ad Tech Career Growth

Name: Professional Certificate in Ad Tech Career Growth
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The Professional Certificate in Ad Tech Career Growth is a comprehensive course designed to equip learners with essential skills for career advancement in the advertising technology industry. This program focuses on the importance of Ad Tech in the modern digital landscape, highlighting its critical role in data-driven marketing strategies and programmatic advertising.

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À propos de ce cours

In this course, you will gain hands-on experience with industry-leading tools and platforms, developing a strong understanding of Ad Tech fundamentals. Learn to leverage data analytics, audience segmentation, and real-time bidding to optimize advertising campaigns and maximize ROI. With a strong emphasis on industry demand, this program prepares you for various in-demand roles, such as Ad Operations Specialist, Programmatic Advertising Manager, and Ad Tech Consultant. Upon completion, you will have a competitive edge in the job market, with a portfolio of projects showcasing your expertise and a clear understanding of the latest Ad Tech trends and best practices. Join this course and embark on a rewarding career in advertising technology today!

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Détails du cours

• Programmatic Advertising • Ad Tech Ecosystem • Data Management Platforms (DMPs) • Demand Side Platforms (DSPs) • Supply Side Platforms (SSPs) • Ad Exchanges • Ad Fraud & Viewability • Ad Operations & Yield Management • Cross-Channel Attribution Modeling • Real-Time Bidding (RTB) • Multi-Touch Attribution • Ad Tech Analytics & Reporting • Privacy and Compliance in Ad Tech • Career Paths in Ad Tech

Parcours professionnel

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In the ad tech industry, there's a high demand for professionals with the right skills to help businesses reach their target audiences and optimize their advertising efforts. This 3D pie chart showcases the distribution of various ad tech roles and their relevance in the UK job market. 1. **Digital Marketing Specialist:** A key player in the ad tech world, these professionals create and implement digital marketing strategies to increase brand awareness and engagement. They usually have a background in marketing, advertising, or related fields. 2. **SEO Specialist:** Focusing on search engine optimization, these experts help websites rank higher in search results and attract organic traffic. They typically have a strong understanding of on-page and off-page SEO techniques and tools. 3. **Media Planner:** Media planners work on developing and executing media plans to reach specific audience segments. They collaborate with media buyers to secure ad placements and track campaign performance. 4. **Ad Operations Specialist:** The ad ops specialist ensures ad campaigns run smoothly by managing campaign setup, optimization, and reporting. They are well-versed in ad trafficking, campaign analysis, and troubleshooting. 5. **Analytics Specialist:** Leveraging data analysis and visualization tools, these professionals identify trends, insights, and opportunities to improve ad performance and enhance overall marketing strategies. 6. **Creative Director:** Creative directors lead the design and development of marketing materials and campaigns. They collaborate with content creators, developers, and other stakeholders to ensure brand consistency and messaging. These roles highlight the diverse and exciting career opportunities within the ad tech landscape. By continually updating your skills and staying informed about industry trends, you can grow your ad tech career and position yourself for success.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN AD TECH CAREER GROWTH

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qui a terminé un programme à

London School of International Business (LSIB)

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05 May 2025

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