Executive Development Programme in Ad Tech & Data Analytics

Name: Executive Development Programme in Ad Tech & Data Analytics
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The Executive Development Programme in Ad Tech & Data Analytics is a certificate course designed to provide professionals with essential skills in advertising technology and data analytics. With the rapid growth of digital advertising and big data, there's an increasing demand for experts who can leverage data-driven insights to drive business growth.

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Acerca de este curso

This course covers various topics, including programmatic advertising, data visualization, and marketing analytics, equipping learners with the tools and techniques needed to succeed in today's data-driven economy. By completing this programme, learners will gain a competitive edge in the job market and be better positioned for career advancement. The course is delivered by industry experts, providing learners with real-world insights and practical skills that can be applied immediately in the workplace. In summary, the Executive Development Programme in Ad Tech & Data Analytics is an essential course for professionals looking to enhance their skills and stay ahead of the curve in the rapidly evolving fields of advertising technology and data analytics.

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Detalles del Curso

• Introduction to Ad Tech: Understanding the advertising technology landscape, programmatic advertising, and the role of Ad Tech in digital marketing.
• Data Analytics Fundamentals: Basics of data analytics, data-driven decision making, and statistical analysis.
• Data Management Platforms (DMPs): Learning about data management platforms, data collection, data segmentation, and audience targeting.
• Demand Side Platforms (DSPs): Understanding demand side platforms, real-time bidding, and campaign management.
• Ad Attribution & Measurement: Exploring ad attribution models, cross-channel measurement, and performance optimization.
• Data Visualization & Reporting: Learning data visualization techniques, dashboard creation, and reporting best practices.
• Ad Tech Ethics & Compliance: Discussing ethical considerations, privacy regulations, and compliance in Ad Tech and Data Analytics.
• Machine Learning & AI in Ad Tech: Understanding the role of machine learning and artificial intelligence in Ad Tech and Data Analytics.

Trayectoria Profesional

The **Executive Development Programme in Ad Tech & Data Analytics** is designed to equip professionals with the latest skills and knowledge required in today's digital age. The programme focuses on the growing trends in job markets, salary ranges, and skill demand in the UK. Let's take a closer look at the roles and their corresponding demand in the industry through a 3D pie chart: 1. **Data Analyst:** A professional responsible for interpreting complex data and converting it into information which can offer ways to improve a business, thus affecting business decisions. (75% demand) 2. **Ad Tech Specialist:** A person who specializes in advertising technology tools, platforms, and strategies to help companies effectively reach their target audiences. (65% demand) 3. **Business Intelligence Analyst:** An expert in understanding data to provide comprehensive analysis to businesses, helping them make informed decisions and create better strategies. (55% demand) 4. **Marketing Data Analyst:** A professional who uses data to help businesses better understand their customers, improve their marketing strategies, and drive revenue growth. (80% demand) 5. **Digital Analytics Manager:** A leader responsible for managing the team that analyzes data and turns it into actionable insights to improve business performance. (90% demand) With this programme, you will not only learn about these roles and their demands but also gain hands-on experience with the latest tools and techniques in Ad Tech and Data Analytics. Join us now to stay ahead in the rapidly evolving world of digital business!

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH & DATA ANALYTICS

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