Executive Development Programme in Ad Tech and Data Science

Name: Executive Development Programme in Ad Tech and Data Science
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The Executive Development Programme in Ad Tech and Data Science is a certificate course designed to provide professionals with essential skills in advertising technology and data science. With the rapid growth of digital advertising and big data, there's an increasing demand for experts who can leverage data-driven insights to drive business growth.

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Acerca de este curso

This course is important for anyone looking to advance their career in advertising, marketing, or data science. It covers key topics such as programmatic advertising, data analytics, machine learning, and AI, providing learners with a comprehensive understanding of the latest Ad Tech and Data Science trends and techniques. By the end of the course, learners will have gained practical skills in using data-driven approaches to optimize advertising campaigns, improve customer engagement, and make informed business decisions. They will also have developed a strong understanding of the ethical considerations around data privacy and security, making them well-equipped to navigate the complexities of the modern Ad Tech and Data Science landscape.

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Detalles del Curso

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Unit 1: Introduction to Ad Tech & Data Science
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Unit 2: Programmatic Advertising & Real-Time Bidding
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Unit 3: Data Analysis for Ad Tech
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Unit 4: Machine Learning in Ad Tech & Data Science
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Unit 5: Attribution Modeling in Ad Tech
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Unit 6: Data Privacy & Security in Ad Tech
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Unit 7: Ad Tech & Data Science Trends & Innovations
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Unit 8: Building & Leading High-Performing Ad Tech Teams
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Unit 9: Strategic Planning in Ad Tech & Data Science
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Unit 10: Communicating Ad Tech & Data Science Insights to Stakeholders

Trayectoria Profesional

The Executive Development Programme in Ad Tech and Data Science focuses on four key roles driving the industry's growth in the UK market. The primary roles covered are: 1. **Data Scientist**: These professionals use their analytical skills to interpret complex datasets, enabling businesses to make informed decisions. Their demand is high, with a 35% share in the job market. 2. **Ad Tech Engineer**: Ad Tech Engineers specialize in creating and optimizing advertising technology platforms. They hold 25% of the job market share, making them essential for businesses aiming to improve their digital advertising strategies. 3. **Business Intelligence Analyst**: Analysing data to provide actionable insights for business decision-making is the primary responsibility of Business Intelligence Analysts. They account for 20% of the job market share. 4. **Data Engineer**: Data Engineers build and maintain data systems to facilitate data analysis. Their role represents 15% of the job market. 5. **Data Analyst**: Data Analysts process and interpret data to help organizations make data-driven decisions. This role accounts for the remaining 5% of the job market share. With this comprehensive programme, professionals can enhance their skills and advance their careers in the thriving Ad Tech and Data Science domain.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH AND DATA SCIENCE

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London School of International Business (LSIB)

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