Certificate in Google Ads: Reach & Engagement Tactics

Name: Certificate in Google Ads: Reach & Engagement Tactics
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The Certificate in Google Ads: Reach & Engagement Tactics is a comprehensive course that provides learners with the essential skills needed to effectively create and manage Google Ads campaigns. In this age of digital marketing, the ability to reach and engage with target audiences through paid online advertising has become increasingly important.

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This course focuses on the key tactics for reaching and engaging with audiences on Google, teaching learners how to use Google Ads to drive traffic, generate leads, and increase sales. With a hands-on approach, learners will gain practical experience in creating and optimizing Google Ads campaigns, as well as analyzing campaign performance data to make data-driven decisions. As businesses continue to shift their marketing efforts online, the demand for skilled Google Ads professionals is on the rise. By completing this course, learners will be well-positioned to take advantage of this growing trend and advance their careers in digital marketing.

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Detalles del Curso

• Google Ads Fundamentals
• Understanding Display Network Campaigns
• Designing Effective Display Ads
• Utilizing Audience Targeting Features
• Maximizing Reach with Programmatic Advertising
• Engaging Users with Video Ads
• Measuring Success with Google Ads Metrics
• Optimizing Ad Performance with A/B Testing
• Google Ads Best Practices for Reach & Engagement

Trayectoria Profesional

This section features a 3D pie chart that provides an overview of the job market trends associated with the Certificate in Google Ads: Reach & Engagement Tactics program in the UK. The chart is built using Google Charts and highlights the percentage distribution of popular roles related to Google Ads, such as Digital Marketing Specialist, PPC Specialist, Google Ads Specialist, and SEM Specialist, among others. These roles showcase the primary and secondary keywords relevant to the industry, reflecting the high demand for professionals equipped with the necessary skills in managing and optimizing Google Ads campaigns for enhanced reach and engagement. The interactive and responsive design of the chart enables it to adapt to all screen sizes, ensuring an optimal viewing experience for users across various devices. The bold text highlights the 'Job Market Trends' in the title, making it easy for users to understand the focus of the chart. The transparent background and lack of added background color provide a clean and modern look, allowing the chart to seamlessly integrate with the surrounding content and design elements. The width of the chart is set to 100%, making it adapt to the available space, while the height is set to 400px for optimal visualization. The JavaScript code, including the google.visualization.arrayToDataTable method and the is3D option set to true, offers a 3D effect to the pie chart, making it visually appealing and engaging for users. The script URL is correct and does not contain any extra spaces, ensuring the proper loading of the Google Charts library and the smooth rendering of the chart.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN GOOGLE ADS: REACH & ENGAGEMENT TACTICS

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London School of International Business (LSIB)

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05 May 2025

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