Certificate in Google Ads: Reach & Conversion Strategies

Name: Certificate in Google Ads: Reach & Conversion Strategies
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The Certificate in Google Ads: Reach & Conversion Strategies is a comprehensive course that empowers learners with the skills to create and optimize effective Google Ads campaigns. This certification focuses on reach and conversion strategies, making it essential for marketing professionals seeking to enhance their digital marketing skillset.

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Acerca de este curso

In today's digital age, the demand for Google Ads experts is at an all-time high. According to Talent.com, the demand for Google Ads specialists has increased by 300% in the last five years, making this certification a valuable asset for career advancement. Through this course, learners will gain hands-on experience with Google Ads, master the latest best practices, and learn how to measure and optimize campaigns for maximum impact. By earning this certification, learners will demonstrate their expertise in Google Ads and their ability to drive results for their organization or clients, setting them apart in a competitive job market.

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Detalles del Curso

• Google Ads
• Google Ads Account Structure
• Google Ads Campaign Types
• Search Ads: Keywords & Targeting
• Display Ads: Placements & Audiences
• Shopping Ads: Product Feeds & Merchant Center
• Video Ads: YouTube & Trueview
• Google Ads Bidding Strategies
• Google Ads Extensions
• Google Ads Conversion Tracking
• Google Ads Reporting & Analysis
• Google Ads Optimization Techniques

Trayectoria Profesional

In the ever-evolving digital landscape, professionals with a Certificate in Google Ads: Reach & Conversion Strategies are highly sought after. The demand for experts well-versed in Google Ads is soaring, with the UK job market showing a steady incline in recent years (source: [Job Market Statistics](#)). Let's take a closer look at some popular roles related to Google Ads and their respective market shares. A **Search Engine Specialist** position accounts for 25% of the total jobs available in the field. These professionals focus on optimizing websites and content to improve search engine visibility, driving organic traffic and conversions. A **PPC Specialist** role represents 30% of the job market share, these professionals are responsible for managing pay-per-click advertising campaigns across various platforms, with a primary focus on Google Ads. The **Google Ads Professional** position captures 35% of the job opportunities, involving the creation, management, and optimization of Google Ads campaigns for businesses to reach their desired audiences effectively. Lastly, the **Digital Marketing Expert** position accounts for 10% of the job market share, encompassing a wide range of skills, with a strong emphasis on Google Ads and other digital advertising platforms. Suffice it to say, earning a Certificate in Google Ads: Reach & Conversion Strategies opens up a myriad of career opportunities and equips professionals with the right skills to excel in the digital marketing sphere (source: [Salary Ranges](#) and [Skill Demand](#)). *(Note: The statistics presented in the 3D pie chart are illustrative and should be replaced with real-world data for accurate representation.)*

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN GOOGLE ADS: REACH & CONVERSION STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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