Executive Development Programme in Developing a Marketing Roadmap
-- viewing nowThe Executive Development Programme in Developing a Marketing Roadmap is a certificate course designed to empower professionals with the skills necessary to excel in today's dynamic marketing landscape. This program focuses on the development of a comprehensive marketing roadmap, which is essential for businesses to thrive and grow in an increasingly competitive market.
6,311+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Developing a Marketing Strategy: Understanding the market, setting marketing objectives, and conducting a SWOT analysis
• Market Research: Techniques for gathering and analyzing data about customers, competitors, and market trends
• Segmentation and Targeting: Identifying and prioritizing customer segments, and tailoring marketing efforts accordingly
• Product and Service Development: Creating and refining offerings to meet customer needs and preferences
• Branding and Positioning: Building and maintaining a strong brand identity, and differentiating from competitors
• Integrated Marketing Communications: Coordinating messaging and tactics across multiple channels to maximize impact
• Marketing Metrics and Analytics: Measuring and tracking the effectiveness of marketing efforts, and using data to inform decision making
• Marketing Technology: Utilizing tools and platforms to automate and enhance marketing efforts
• Marketing Ethics: Understanding and adhering to ethical guidelines in marketing practices.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate