Global Certificate in Facebook Ads: Retargeting Strategies

-- viewing now

The Global Certificate in Facebook Ads: Retargeting Strategies is a comprehensive course designed to enhance your digital marketing skills, with a focus on Facebook advertising. This certification program emphasizes the importance of retargeting strategies, which are essential for recapturing the interest of potential customers who have previously engaged with a brand.

4.0
Based on 3,715 reviews

4,365+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital landscape, businesses increasingly rely on data-driven marketing to reach their target audiences and optimize return on investment. As a result, professionals with expertise in Facebook ads and retargeting strategies are in high demand across various industries. By completing this course, learners will develop a deep understanding of Facebook's ad platform, audience segmentation, and dynamic ad creation. They will also gain hands-on experience in creating and managing retargeting campaigns, analyzing performance metrics, and optimizing ad spend. These skills are crucial for career advancement in marketing, advertising, social media management, and e-commerce.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Facebook Ads Retargeting Introduction: Understanding the Basics
Retargeting Pixel Setup: Installing and Configuring
Custom Audiences: Creating and Managing
Dynamic Ads: Setting Up and Optimizing
Lookalike Audiences: Expanding Reach with Similar Prospects
Retargeting Campaigns: Designing Effective Strategies
Sequential Messaging: Engaging Users with Timely Messages
Performance Analysis: Measuring and Improving Results
Advanced Retargeting Techniques: Leveraging Custom Conversions and More

Career Path

SSB Logo

4.8
New Enrollment