Executive Development Programme in Facebook Ads: Innovation & Growth
-- viewing nowThe Executive Development Programme in Facebook Ads: Innovation & Growth certificate course is a powerful learning opportunity for professionals seeking to amplify their expertise in digital marketing. This program focuses on Facebook Ads, an increasingly vital platform for businesses seeking to engage with the over 2.
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Course Details
• Facebook Ads Fundamentals: Understanding the basics of Facebook Ads, including the platform, ad formats, targeting options, and campaign objectives.
• Innovation in Facebook Advertising: Exploring the latest trends and features in Facebook Ads, such as Augmented Reality Ads, Automated Ads, and Dynamic Ads.
• Creating High-Performing Facebook Ads: Best practices for creating ads that drive conversions, including ad copywriting, design, and testing.
• Advanced Facebook Ad Targeting: Strategies for reaching the right audience, including lookalike audiences, custom audiences, and retargeting.
• Measuring and Optimizing Facebook Ad Performance: Techniques for tracking and improving ad performance, including attribution modeling, conversion tracking, and A/B testing.
• Facebook Pixel and Conversion Tracking: Implementing and using the Facebook pixel to track conversions and improve ad targeting.
• Facebook Lead Ads: Creating and optimizing lead generation campaigns using Facebook Lead Ads.
• Facebook Video Ads: Strategies for creating and promoting video ads on Facebook, including Facebook Watch.
• Facebook and Instagram Stories Ads: Best practices for creating and promoting ads on Facebook and Instagram Stories.
• Facebook Messenger Ads: Utilizing Facebook Messenger for ads and customer engagement.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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