Global Certificate in Ad Fraud & Consumer Trust
-- viewing nowThe Global Certificate in Ad Fraud & Consumer Trust course is vital in today's digital marketing landscape. It addresses the growing challenge of ad fraud and the need for consumer trust in the online advertising industry.
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Course Details
• Ad Fraud Fundamentals
• Understanding Ad Fraud Techniques (such as Bot Traffic, Click Spamming, and Ad Injection)
• The Impact of Ad Fraud on Digital Advertising
• Consumer Trust and Its Importance in Digital Advertising
• Strategies to Improve Consumer Trust in Digital Advertising
• Measuring and Analyzing Ad Fraud
• Ad Fraud Detection and Prevention Tools
• Industry Regulations and Standards for Ad Fraud
• Case Studies on Ad Fraud and Consumer Trust
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