Certificate in Google Analytics: Email Marketing Essentials

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The Certificate in Google Analytics: Email Marketing Essentials is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of data-driven decision making in email marketing campaigns, and teaches learners how to use Google Analytics to track and optimize campaign performance.

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About this course

In today's data-driven world, the ability to interpret and apply data insights is highly sought after by employers. This course provides learners with the tools and knowledge to analyze and improve email marketing strategies, making them more valuable to potential employers. The skills learned in this course are applicable to a wide range of industries, ensuring that learners are well-prepared to succeed in a competitive job market. By the end of this course, learners will be able to use Google Analytics to track email marketing metrics, interpret data insights, and make data-driven decisions to optimize campaigns. They will also be able to create effective email marketing strategies that drive engagement and conversion. This course is an essential step for anyone looking to advance their career in digital marketing.

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Course Details


• Google Analytics Basics
• Setting up Google Analytics
• Understanding Google Analytics Reports
• Tracking Email Campaigns in Google Analytics
• Analyzing Email Marketing Data in Google Analytics
• Identifying Key Email Marketing Metrics
• Google Analytics Goals and Funnels
• Using Google Analytics to Improve Email Marketing Strategy
• Google Analytics Best Practices for Email Marketing
• Case Studies: Successful Email Marketing Analytics with Google Analytics

Career Path

Google Charts 3D Pie Chart: Certificate in Google Analytics - Email Marketing Essentials - UK Job Market & Skill Demand
The above code displays a 3D pie chart featuring the demand for specific roles related to the Certificate in Google Analytics - Email Marketing Essentials in the UK. The chart is responsive and adaptable to all screen sizes, with a transparent background and no added background color. The chart data is defined using the google.visualization.arrayToDataTable method and the is3D option is set to true. This visually engaging representation showcases the primary and secondary keywords in a conversational and straightforward manner. The chart displays the following roles with their corresponding demand percentages: 1. Email Marketing Specialist 2. CRM & Email Marketing Analyst 3. Data-Driven Email Marketing Strategist These roles highlight the industry relevance of the Certificate in Google Analytics - Email Marketing Essentials, emphasizing the importance of this credential in the UK job market.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN GOOGLE ANALYTICS: EMAIL MARKETING ESSENTIALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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