Global Certificate in Social Analytics for E-commerce
-- viewing nowThe Global Certificate in Social Analytics for E-commerce is a comprehensive course designed to empower professionals with the necessary skills to excel in the digital marketing landscape. This program focuses on harnessing the power of social data to drive e-commerce success, making it highly relevant in today's data-driven world.
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Course Details
• Social Analytics Fundamentals: Understanding the basics of social analytics, including key metrics, data collection methods, and data analysis techniques.
• Social Platform Analytics: Learning how to analyze data from popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• E-commerce Analytics: Understanding the metrics and KPIs used in e-commerce, including conversion rates, average order value, and customer lifetime value.
• Customer Segmentation and Personas: Learning how to segment customers and create customer personas to better understand their behavior and preferences.
• Social Listening and Monitoring: Understanding the importance of social listening and monitoring, including how to set up alerts and track brand mentions.
• Influencer Marketing Analytics: Learning how to measure the ROI of influencer marketing campaigns, including how to identify and work with influencers.
• Data Visualization and Reporting: Understanding best practices for data visualization and reporting, including how to create compelling reports and dashboards.
• Data-Driven Decision Making: Learning how to use data to inform business decisions, including how to interpret data and communicate insights to stakeholders.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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