Professional Certificate in Advanced Marketing Analytics Techniques

-- viewing now

The Professional Certificate in Advanced Marketing Analytics Techniques is a comprehensive course designed to equip learners with cutting-edge skills in marketing analytics. In today's data-driven world, the ability to analyze and interpret marketing data is crucial for career advancement in any industry.

4.5
Based on 6,190 reviews

2,535+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

This course covers essential topics such as predictive analytics, marketing mix modeling, and customer analytics, providing learners with a deep understanding of how to use data to drive business decisions. With a strong emphasis on hands-on learning, learners will have the opportunity to work with real-world data sets and analytics tools, preparing them for success in the workforce. As businesses increasingly rely on data to drive growth and innovation, the demand for marketing analytics professionals continues to rise. By completing this course, learners will not only gain the skills and knowledge needed to excel in this field but will also demonstrate their commitment to staying at the forefront of industry trends and best practices.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics process.

Data Visualization: Learning to present data effectively using various visualization techniques and tools.

Predictive Modeling: Exploring regression analysis, decision trees, and ensemble methods for predicting marketing outcomes.

Customer Segmentation: Discovering customer insights through clustering, factor analysis, and other segmentation techniques.

Marketing Mix Modeling: Analyzing the impact of marketing initiatives on sales and revenue.

Web Analytics: Measuring website performance using tools like Google Analytics and interpreting key metrics.

Social Media Analytics: Monitoring and analyzing social media data to understand brand perception and customer engagement.

Attribution Modeling: Assigning credit to marketing channels for conversions and sales.

Experimentation & Testing: Designing and implementing A/B tests, multivariate tests, and other experiments to optimize marketing strategies.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN ADVANCED MARKETING ANALYTICS TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment