Executive Development Programme in Black Friday Sales Psychology
-- viewing nowThe Executive Development Programme in Black Friday Sales Psychology is a cutting-edge certificate course that equips learners with the essential skills needed to excel in today's highly competitive retail landscape. This programme delves into the science of consumer behavior, neuromarketing, and sales psychology to help learners understand the thought processes and motivations that drive consumer purchasing decisions during Black Friday sales events.
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Course Details
• Understanding Black Friday: History, Significance, and Consumer Behavior
• Psychology of Sales: The Role of Emotions, Scarcity, and Urgency in Purchase Decisions
• Black Friday Sales Strategies: Planning, Execution, and Evaluation
• Pricing Psychology: The Power of Price Anchoring, Charm Pricing, and Discounts
• Behavioral Economics: Cognitive Biases and Decision Making in Sales
• Customer Segmentation: Identifying and Targeting Ideal Customers for Black Friday
• Marketing Communication: Leveraging Social Media, Email, and Content Marketing for Black Friday
• Customer Experience: Creating a Seamless and Memorable Shopping Experience
• Data Analysis: Measuring and Interpreting Sales Performance and Customer Behavior
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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