Professional Certificate in Web Analytics for SaaS Businesses

-- viewing now

The Professional Certificate in Web Analytics for SaaS Businesses is a comprehensive course designed to equip learners with essential skills for career advancement in the SaaS industry. This program focuses on the importance of data-driven decision-making and provides hands-on experience in analyzing website performance and user behavior.

4.5
Based on 4,276 reviews

5,984+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital age, web analytics has become a critical aspect of business success. By understanding how to interpret and apply web analytics data, professionals can drive growth, optimize customer experiences, and improve marketing strategies. This certificate course is in high demand, with job postings for web analysts increasing by 26% in the past year. Through this program, learners will gain practical experience in using industry-leading tools such as Google Analytics, Mixpanel, and Amplitude. They will learn how to track website traffic, measure user engagement, and analyze conversion rates. By the end of the course, learners will have a solid understanding of web analytics best practices and be prepared to take on leadership roles in the SaaS industry.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to Web Analytics: Understanding the basics of web analytics, its importance, and how it can be used to improve SaaS businesses.
Setting Up Web Analytics Tools: Learn about Google Analytics and other web analytics tools, including how to set them up and configure them for your SaaS business.
Tracking User Behavior: Learn how to track user behavior on your website, including page views, clicks, and scrolls, and how to interpret the data to improve user experience and conversion rates.
Analyzing Traffic Sources: Understand where your website traffic is coming from, including organic search, paid ads, social media, and email marketing, and how to optimize your marketing efforts for each channel.
Conversion Rate Optimization: Learn how to increase your website's conversion rate by analyzing user behavior, identifying pain points, and testing different design and copy changes.
Advanced Web Analytics Techniques: Explore advanced web analytics techniques, such as cohort analysis, funnel analysis, and predictive analytics, to gain deeper insights into your SaaS business.
Web Analytics for SaaS Marketing: Learn how to use web analytics to optimize your SaaS marketing efforts, including paid ads, content marketing, and email marketing.
Data Visualization and Reporting: Learn how to present web analytics data in a clear and actionable way, including how to create dashboards, reports, and visualizations.
Privacy and Compliance: Understand the legal and ethical considerations around web analytics, including data privacy laws and regulations, and how to ensure your SaaS business is compliant.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN WEB ANALYTICS FOR SAAS BUSINESSES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment