Masterclass Certificate in Ad Viewability and Marketing Analytics

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The Masterclass Certificate in Ad Viewability and Marketing Analytics is a comprehensive course designed to equip learners with essential skills in digital advertising and data analysis. This course comes at a time when the industry is demanding professionals who can measure and optimize ad viewability to ensure effective digital marketing campaigns.

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About this course

By enrolling in this course, learners will gain an in-depth understanding of ad viewability, marketing analytics, and data-driven decision-making. They will learn how to measure ad viewability, analyze marketing data, and use insights from data to optimize marketing campaigns. These skills are critical for career advancement in today's data-driven marketing landscape. Upon completion of the course, learners will receive a Masterclass Certificate in Ad Viewability and Marketing Analytics, which will serve as proof of their expertise in this field. This certificate will not only enhance their resume but also increase their chances of getting hired or promoted in their current roles.

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Course Details


• Ad Viewability Introduction
• Understanding Ad Impressions and Display
• Viewable Impressions and Non-Viewable Impressions
• Ad Viewability Metrics and Measurement
• Key Factors Impacting Ad Viewability
• Improving Ad Viewability Rates
• Marketing Analytics Overview
• Data Collection and Analysis for Marketing
• Attribution Models in Marketing Analytics
• Utilizing Marketing Analytics for Campaign Optimization
• Case Studies on Ad Viewability and Marketing Analytics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN AD VIEWABILITY AND MARKETING ANALYTICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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