Global Certificate in Facebook Ads: Smart Bidding Strategies

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The Global Certificate in Facebook Ads: Smart Bidding Strategies is a comprehensive course designed to empower learners with the skills to create and optimize effective Facebook ad campaigns. This certification focuses on smart bidding strategies, which are essential for maximizing return on ad spend and reaching targeted audiences.

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About this course

The course is vital for professionals looking to stay updated on the latest industry trends and best practices in social media advertising. By enrolling, learners gain hands-on experience with Facebook's ad platform, learn to analyze campaign performance, and master techniques for optimizing ads. This course equips learners with the essential skills for career advancement in digital marketing and advertising, making them stand out in a competitive job market.

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Course Details

Unit 1: Introduction to Facebook Ads & Smart Bidding Strategies
Unit 2: Facebook Advertising Objectives & Ad Placements
Unit 3: Understanding Facebook Audience Targeting
Unit 4: Setting Up & Optimizing Facebook Pixel
Unit 5: Campaign Structure & Ad Set Creation
Unit 6: Smart Bidding Strategies: Overview & Benefits
Unit 7: Implementing & Managing Automated Rules in Facebook Ads
Unit 8: Navigating Campaign Budget Optimization
Unit 9: Utilizing Lifetime Budget & Campaign Bid Strategies
Unit 10: Performance Analysis & Optimizing Campaigns for Maximum ROAS

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN FACEBOOK ADS: SMART BIDDING STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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