Masterclass Certificate in CMS and Performance Marketing
-- viewing nowThe Masterclass Certificate in CMS and Performance Marketing is a comprehensive course designed to equip learners with crucial skills for career advancement in digital marketing. This program emphasizes the importance of Content Management Systems (CMS) and Performance Marketing, both of which are indispensable in today's digital landscape.
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Course Details
• Introduction to CMS (Content Management Systems): Overview, Importance, Popular CMS Platforms
• CMS Setup and Customization: Initial Configuration, Theme Selection and Customization, Plugin Installation
• Content Creation and Management: Adding and Editing Pages, Blogging, Media Management, Workflow and Approval Processes
• SEO for CMS: On-page SEO, Meta Data Management, SEO-friendly URLs, XML Sitemaps
• Performance Marketing Fundamentals: Overview, Key Concepts, Benefits
• Campaign Setup and Management: Creating Goals, Selecting Marketing Channels, Audience Targeting, Budget Allocation
• Tracking and Analysis: Implementing Tracking Codes, Utilizing Analytics Tools, Conversion Tracking, A/B Testing
• Optimization Techniques: Ad Copywriting, Landing Page Optimization, Bid Strategies, Remarketing
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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