Professional Certificate in Google Ads: Reach & Marketing Automation

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The Professional Certificate in Google Ads: Reach & Marketing Automation is a valuable course that equips learners with essential skills for career advancement in digital marketing. This program, offered by Google, focuses on Google Ads and marketing automation, two critical areas of modern marketing.

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About this course

In this course, learners gain hands-on experience in creating, managing, measuring, and optimizing Google Ads campaigns. They also learn about marketing automation, which is essential for streamlining and scaling marketing efforts. These skills are in high demand across various industries, making this course a great way to enhance one's career prospects. Upon completion, learners will have a portfolio of work to showcase their skills, a Google Ads certification, and a Professional Certificate from Coursera. This certification is a testament to their expertise in Google Ads and marketing automation, providing them with a competitive edge in the job market.

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Course Details

• Google Ads
• Google Ads Account Structure
• Google Ads Campaign Setup
• Google Ads Ad Groups
• Google Ads Keyword Research
• Google Ads Match Types
• Google Ads Ad Copywriting
• Google Ads Bid Strategies
• Google Ads Automated Rules
• Google Ads Reporting & Analysis

Career Path

In the ever-evolving digital landscape of the UK, a Professional Certificate in Google Ads: Reach & Marketing Automation is becoming increasingly essential for marketing professionals. This certificate showcases your expertise in Google Ads, enabling you to create highly targeted campaigns, reach new audiences, and automate marketing tasks. The demand for professionals with Google Ads skills is on the rise, with job opportunities ranging from Digital Marketing Specialist to Marketing Coordinator and Marketing Analyst roles. Salaries for these positions are competitive, with Digital Marketing Specialists earning an average of £35,000 to £40,000 per year in the UK. Marketing Coordinators, in charge of managing marketing campaigns and collaborating with various teams, can earn between £25,000 and £30,000 annually. Marketing Analysts, responsible for analysing marketing data and optimising campaigns, typically earn around £30,000 to £35,000 per year. Marketing Managers, who lead marketing departments and oversee marketing strategies, can earn between £40,000 and £60,000 annually. These roles often require expertise in Google Ads and other digital advertising platforms to create successful marketing campaigns. By earning a Professional Certificate in Google Ads: Reach & Marketing Automation, you can enhance your marketing skills, boost your earning potential, and stay relevant in the rapidly changing UK job market.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN GOOGLE ADS: REACH & MARKETING AUTOMATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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