Professional Certificate in Google Ads Reach & Performance Marketing

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The Professional Certificate in Google Ads Reach & Performance Marketing is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This program focuses on Google Ads, a critical tool for reaching and engaging with audiences online.

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About this course

With the growing demand for digital marketing professionals, this course is more relevant than ever. According to the Burning Glass report, job postings for digital advertising roles have grown by 47% in the last five years. By completing this course, learners will be well-prepared to meet this demand and succeed in the industry. Throughout the course, learners will gain hands-on experience with Google Ads, learning how to create effective ad campaigns, analyze data, and optimize performance. They will also develop a deep understanding of the latest trends and best practices in digital marketing, making them highly valuable to potential employers. Overall, this course is an excellent opportunity for anyone looking to advance their career in digital marketing or expand their skillset in this growing field.

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Course Details

Unit 1: Introduction to Google Ads Reach & Performance Marketing
Unit 2: Setting Up a Google Ads Account
Unit 3: Keyword Research and Selection
Unit 4: Ad Copywriting and Design
Unit 5: Bid Strategies and Budget Management
Unit 6: Targeting and Audience Options
Unit 7: Ad Extensions and Their Benefits
Unit 8: Tracking and Measuring Campaign Performance
Unit 9: Advanced Optimization Techniques
Unit 10: Scaling Google Ads Campaigns

Career Path

The Professional Certificate in Google Ads Reach & Performance Marketing is in high demand in the UK market. With various job roles such as Performance Marketing Manager, Google Ads Specialist, and Digital Marketing Analyst, this field offers diverse opportunities for professionals. Performance Marketing Managers, with their strategic approach to online marketing, lead the way at 35% of the demand in this industry. Google Ads Specialists follow closely at 45%, reflecting the importance of expertise in managing and optimizing Google Ad campaigns for businesses. Finally, Digital Marketing Analysts contribute to 20% of the demand in the UK market, showcasing the value of analytical skills in measuring performance and optimizing marketing strategies. The 3D pie chart below offers a visual representation of these statistics, providing an engaging and informative look at the job role distribution in the Google Ads Reach & Performance Marketing industry.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

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PROFESSIONAL CERTIFICATE IN GOOGLE ADS REACH & PERFORMANCE MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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