Masterclass Certificate in Facebook Ads: Smart Targeting

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The Masterclass Certificate in Facebook Ads: Smart Targeting is a comprehensive course designed to equip learners with the essential skills needed to excel in paid social media advertising. With a focus on Facebook, the course covers everything from campaign setup and budgeting to advanced targeting strategies and analytics.

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About this course

In today's digital age, businesses of all sizes rely on social media advertising to reach new customers and grow their brands. This course is crucial for anyone looking to advance their career in digital marketing, as it provides a deep understanding of one of the most powerful advertising platforms available. Through hands-on exercises, real-world examples, and expert instruction, learners will gain the confidence and skills needed to create effective Facebook ad campaigns that drive real results. From targeting specific audiences to optimizing campaigns for maximum ROI, this course covers it all. By the end of the course, learners will have a solid understanding of how to use Facebook Ads to reach their target audience, increase brand awareness, and drive sales. This is a must-take course for anyone looking to advance their career in digital marketing and stay ahead of the competition.

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Course Details


• Facebook Ads Manager
• Facebook Pixel Setup
• Custom Audiences & Lookalike Audiences
• Creating Compelling Ad Content
• Facebook Ad Placements
• Understanding Facebook Ad Objectives
• Smart Targeting Techniques
• Measuring & Optimizing Facebook Ad Performance
• Audience Insights & Market Research
• Scaling Facebook Ad Campaigns

Career Path

In the UK, Facebook Ads have become an integral part of digital marketing strategies. As a result, various roles related to Facebook Ads have gained significant traction. Here are the most in-demand job roles in this niche, visualized through a 3D pie chart. 1. Digital Marketing Manager: This role involves creating and implementing comprehensive digital marketing campaigns, including Facebook Ads, to drive growth and revenue. With an average salary range of £35,000-£60,000, the demand is at 35%. 2. Facebook Ads Specialist: Focusing solely on Facebook's advertising platform, these professionals manage ad campaigns, analyze data, and optimize results. The demand for Facebook Ads Specialists is 25%, with an average salary of £25,000-£45,000. 3. PPC Analyst: Although not exclusively tied to Facebook Ads, PPC Analysts play a critical role in managing ad spend and maximizing ROI through data-driven decisions. The demand for PPC Analysts is 20%, with an average salary range of £25,000-£45,000. 4. Content Marketing Specialist: Content is a fundamental aspect of engaging audiences and driving conversions via Facebook Ads. Demand for Content Marketing Specialists is 15%, with an average salary range of £20,000-£40,000. 5. Social Media Manager: While managing various social media platforms, these professionals also oversee Facebook Ads management and coordinate with other team members. The demand for Social Media Managers is 5%, with an average salary range of £20,000-£40,000. The Masterclass Certificate in Facebook Ads: Smart Targeting aims to equip professionals with the right skills to excel in these roles and grow their careers in the ever-evolving digital marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN FACEBOOK ADS: SMART TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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