Executive Development Programme in Marketing Automation for Engineering Leaders
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Course Details
• Marketing Automation Fundamentals: Understanding the basics of marketing automation, its benefits, and how it can be integrated into an overall marketing and sales strategy.
• Data-Driven Marketing: The role of data in marketing automation, including data collection, analysis, and utilization for personalized and targeted marketing campaigns.
• Customer Relationship Management (CRM): The importance of CRM in marketing automation, and how to use CRM tools to manage customer interactions, track customer journeys, and improve customer engagement.
• Lead Nurturing and Scoring: Strategies for nurturing leads through the sales funnel, and techniques for scoring leads based on their engagement and likelihood to convert.
• Marketing Automation Platforms: An overview of popular marketing automation platforms, including their features, benefits, and limitations.
• Campaign Management and Analytics: How to design, execute, and measure the effectiveness of marketing automation campaigns, including A/B testing and conversion rate optimization.
• Marketing and Sales Alignment: Best practices for aligning marketing and sales teams around common goals and processes, and how marketing automation can facilitate this alignment.
• Privacy and Compliance: Understanding the legal and ethical considerations around marketing automation, including data privacy regulations and email spam laws.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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